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BUGHERD: Implementing a new workflow for Gucci photography retouching management

How can we improve the management of photography retouching requests?

Scope: X weeks

Categories: XX UX Research, UX Design

Role: XX Solo project. Conducted user interviews, created wireframes and prototypes

Tools: XX

PROBLEM

Gucci has so many requests handled by the photo studio and counterparts around the world. This is usually handled through emails and Excel files. The 2016 US Presidential Election was one of the most polarized elections to date. Even though the American public is more connected than ever in the age of social media, the citizens still live in sharply contrasted echo chambers.  How might we better communicate with those who have differing political views?

SOLUTION

Bugherd is a news aggregation app that displays news articles on major political issues. Based on the user's regular reading habits, the app will provide an opposing news source to help the user better empathize with those who have opposing views. 

 
bugherd.gif

THE SOLUTION

XXX

XXX

XXX

MY DESIGN PROCESS

THE PROBLEM IN DETAIL

INTERVIEWS

COMPETITIVE ANALYSIS

THE USER

I focused on a user that was a young and on-the-go young millennial American voter. This user is a heavy social media user who does not have a lot of time to sit down and read the news. She is constantly multitasking, has no single source of aggregate news, and wants to be informed and up to date on the current political topics. 


USER FLOW

SKETCHING & IDEATION

INFORMATION ARCHITECTURE

WIREFRAMES/JIRA

NEXT STEPS & LEARNINGS